Dental Advertising Tips - Nurturing the Third Herd

In dental advertising, there are three kinds of herds that you should focus on. The first herd that you should focus on in dental advertising is the current and inactive patient base. This base should be nurtured and offered more services every single month. The second herd in that you should focus on in dental advertising is the herd of all the people that we have relationships with. They are our friends, family, and all the business owners that we go on the other end, where they call us and we write our checks to. And now let me discuss to you in details the third herd in the business.

The Third Herd In The Business:

The third herd that you should focus on in dental advertising is the “interested but not ready herd”. They are your "lead". I talked about "lead generation marketing" in my previous articles . For example, if we're going for cosmetic dentistry, and we call on a certain patient and ask them: “Are you embarrassed by your smile?”. Then we give them two options – first option is: they can call directly to the office for consultation; second option is: they can come in and get them to call toll free order message hot line number or go to a website to get a frequency awareness report. Then this group of people who requested would build up in number. And let's say that in a span of over a year, you might have 3,000 people or 5,000 people who are on that list. Although there are some people on that list who just will never come in, the good thing about advertising and marketing with these people is that we know that they're really interested! That's why they requested for a report, which means that they're interested of whatever services that you have to offer them in advertising. Then you can do anything you want to in your business: you can have headache sufferers; you can go to implant patients; you can do cosmetic dentistry, etc.

Nurturing And Targeting The Herd In Dental Practices:

This is the herd in dental advertising that most people fail to nurture. How do you nurture or target them? You can do many things: you can run a website campaign for the tv; you can do radio advertisements; and you can send out tear-sheet mailing wherein they opt in and out of our funnel (wherein we mail them a direct mail package and send them e-mails all at the same time). The challenge here is how you manage all of them. In my case, I'm running five different companies under the same umbrella, wherein there's so much marketing that's going on automatically every month, and it's impossible that we'll be able to manage all of them if we try to use our contact management system and traditional management software. To cope up with this, for the last couple of years we actually work with Infusion (a company) and they're speaking our next super conference, and probably in every event. If you'd like to sign up for the next event, do so and just log on to our website over the following days.

And I’ll Show You How To Get More Patients Who Pay, Stay, and Refer

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